Guide Inside the World of Board Graphics: Skate, Surf, Snow

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The results, Inside the World of Board Graphics features in-depth interviews and profiles with people creating art from all over the world.


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We ended up with images from people representing 28 countries. Have you learned any lessons about book design from this project? We just got to practice what we already know.


  • Following Big Name Skateboard Teams.
  • Strike for America: Chicago Teachers Against Austerity.
  • Step 2: Sketch the Outline.
  • The design part was fun. We kept the book understated so that the people we profiled got center stage. One of my pet peeves with books done by designers is that the book sometimes says more about the designer than the people they are showcasing.

    Skateboarding

    I wanted the people we worked with to feel proud of their accomplishments, so we made sure that the book was not about Modern Dog…. Modern Dog has done snowboards for K2, but you are not a snowboarder. Do you think that makes a difference in the kinds of designs you might do?

    You can apply that same philosophy to many things. Remember snowboarding — compared to skateboarding and surfing — is a mainstream Olympic sport. The public perception is that the industry is self-made, but snowboarding has changed a lot since the 80s. I actually preferred working with them when we had low budgets because they were willing to take more risks.

    Cheap skate surf snow deals

    Once the bean counters got involved, that all changed. Can you share the story of how Modern Dog got its first commission for K2? Long story short, K2 thought we were someone else. We found out a few years later when they got drunk at a party and told us the morning we called they thought we were someone else. But we put Modern Dog in a position of opportunity and worked for K2 from August — December We witnessed what happens when a trend explodes and a lot of money starts pouring in.

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    International design luminaries Art Chantry, Katrin Olina and James Victore are placed along side industry super stars Terry Fitzgerald, Martin Worthington, Yoshihiko Kushimoto and Rich Harbour who has been shaping and designing surfboards since The book includes dozens of interviews and profiles from the people currently creating board art and design: Aaron Draplin, Emil Kozak, Morning Breath, Anthony Yankovic, Haroshi and Hannah Stouffer to name a few. There are many books about the art of board design, but there has never been a book like this that takes a rare look behind the scenes of the creative process.

    For more than two decades, Raye has lectured and taught workshops in both the United States and abroad. Her design work has been exhibited internationally and is in the archives of major libraries and in museum collections worldwide.